Internet addresses are about to expand way past .com and .org, and Google wants in. It applied to grab not only .google, but also fun suffixes like .lol.
The largest-ever expansion of the Internet’s naming system is coming — and the world got its first look at the list of proposed new Web domains on Wednesday.
The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that manages this piece of the Internet’s infrastructure, has been preparing for this almost-anything-goes domain name expansion for nearly a decade.
Last June, it formally approved the expansion and started planning the application process for new generic top-level domains (gTLDs) — the “.com” part of website addresses.
ICANN received 1,930 proposals for new domain names.
Google is just one of the hundreds of companies that have applied for new generic top-level domains (gTLDs) — the “.com” part of website addresses — in an upcoming massive expansion of the Internet’s infrastructure.
You can view the list of gTLDs google applied for below:
Amazon (AMZN, Fortune 500) submitted applications for 76 gTLDs, including .read, .store, .music, .fire, .cloud, .news and .pay. Google also played big, applying for 102 new domains.
The applicant list included several automakers like Fiat, Chrysler and Volkswagen — as well as a few banks including JPMorgan Chase and Barclays. Several tech companies, including Apple, Google, Netflix and AOL, also submitted applications to turn their brand name into a domain.
Other organizations that have gone public with their interest include groups proposing .nyc, .paris, Unicef, Hitachi and Canon.
CNN – googleblog